RIDE Festival 2017 Vendor Information

Welcome to the sixth annual RIDE Festival and thank you for your interest in being a vendor! Thank you for reading through this vendor info letter before downloading, completing, and mailing your application to us.

We welcome vendors who provide quality handmade or unique, creative products preferably made by artisans and crafts-persons. We encourage food vendors to provide healthful fare, and we will select an array of vendors so as not to duplicate types of food or merchandise sold. If you participated as a vendor last year, we cannot guarantee a spot for you this year, so please apply with our suggestions in mind. We are anticipating 8,000 attendees each day.

The deadline for vendor applications is February 15, 2017. Vendors will be notified of acceptance on a rolling basis. Upon acceptance, vendors will be given one week from the acceptance date to agree to or deny the offer.


The community of vendors at The Ride Festival contributes to the overall atmosphere of the festival therefore we will determine selection and placement of vendors in a manner conducive to the attendee’s experience. When planning, please consider the following:

  • You may arrive to set up your booth starting Thursday, July 6, 2017 at 8:00 a.m. Booths must be completely set up and ready for inspection by 5:00 p.m., Friday, July 7. No exceptions.
  • Food trucks are not permitted.
  • Booths, including all wires, ballasts, poles, etc., must be single story and no larger than 10’ wide entrance x 20’ deep with a solid roof and four closing sides. Vendors are expected to cover the front of their booths each night. Weather may bring wind, rain, snow, and more, so please prepare your tent for all possible mountain weather. Booths larger than 10’ x 20’ must be approved by vendor coordinator. Please include special requests, with written plans, in your application.
  • Booths resembling “tarps on sticks” are not allowed.
  • Prep areas are provided behind each booth and vary in size depending on location. Let us know of any special prep area requests.
  • You are responsible for supervising your booth during ALL festival hours. Saturday 10:00 a.m. to 10:30 p.m. and Sunday 10:00 a.m. to 10:30 p.m. Departing early is not permitted.
  • Cleanliness and Safety: Each booth is required to maintain and keep a five-pound fire extinguisher with a valid inspection tag and have tie-downs for all propane tanks (approved by Telluride Fire Dept.) Food and beverage booths must comply with state (visit Colorado Dept of Public Health and Environment for more info) and county (Chris Smith 970.369.5442 or [email protected]) food handling regulations. The cleanliness of your booth is a direct reflection on the festival, so please pay close attention to your booth’s appearance.
  • Limited freezer and refrigeration space are provided. Twenty and 6 pound bags of ice will be available for purchase behind the beer booth for $6 or $3/bag respectively (price may vary.)
  • All food vendors must provide wood flooring for their booths per county regulations. Craft and retail vendors may use wood flooring, rugs, or carpet.
  • Food concessionaires and their employees are required to attend a meeting on Saturday morning with the San Miguel County Environmental Health Department for education regarding safe food handling procedures.
  • Vendors may only sell food/beverages and merchandise listed on their application. Bottled water may not be sold. Filtered drinking water will be available at the water wall station.
  • For a list of local farming & ranching vendors offering produce, meats and cheeses, please visit the Telluride Farmer’s Market vendor list.
  • Please respect trademark and patent laws. The music industry is very aware of these regulations. For more information, please visit uspto.gov.
  • Vendors are accountable for setting up, furnishing, maintaining, lighting, and breaking down their respective booths. All food, merchandise, trash, compostables, recyclables, wooden flooring, wooden pallets, furnishings, lighting, and all other equipment must be removed from the area by 5:00 p.m. on Monday, July 10, 2017. Vendor locations will be inspected for cleanliness upon departure. Your booth area should be as clean or cleaner than when you arrived including removal of all micro-trash in your booth area. Removal/cleaning fees will be assessed and deducted from deposits if booth locations are not thoroughly cleaned.


  • Vendors are required to supply their own lighting. All naked light bulbs must be screened with UL approved fixtures.
  • One 20 AMP circuit will be provided per booth. If your food booth demands a 220 volt circuit, be certain to bring a voltage converter. If you require more electrical capacity, please specify your electrical needs in detail on your application. There may be additional charges.
  • Craft/retail booths will be limited to one 20 AMP circuit.
  • Electrical equipment and electrical conducting equipment such as power strips, multi-outlet taps, extension cords, grills, steam tables, and lighting MUST BE GROUNDED AND RATED FOR OUTDOOR USE. Extension cords should be at minimum 50 feet long and preferably 100 feet long and must be 14/3 AWG or greater. Additionally, electrical tape wrapped around each electrical connection is required to minimize short circuits.
  • Should electrical capacity be exceeded or repairs be required by an electrician, you will be billed directly.


  • Each vendor must provide and affix an appealing sign on their booth, preferably a banner or flag that can withstand all types of weather.
  • Electric signage is not permitted including neon or flashing lights.


  • The RIDE Festival supports green living and encourages vendors to do so. Everything that a vendor passes to a customer must be compostable including straws, utensils, plates, cups, lids, food containers, condiment packets, etc.
  • Prohibited products include Styrofoam, bleached paper products, aluminum foil, hard plastic, glass, and carry-in alcohol on festival grounds. There is a plastic bag ban in effect as well, so if you will need to shop in Telluride or Mountain Village, be sure to bring your own bag.
  • Although glass containers are prohibited for consumers, we understand that food vendors cannot completely avoid bringing glass containers to festival grounds. When transporting glass into, and out of the festival, please package in a safe manner. The festival grounds are located on Town Park lands, so every precaution must be taken to safely dispose of glass. Broken glass on festival fields, during or after the festival, creates a major safety concern. Please minimize use of glass and dispose of glass in the safest way possible. You are responsible for removing any micro-glass should breakage occur.
  • CRT (compost, recycle, trash) Bins are provided by The RIDE and will be easily accessible in the vendor area. You will need to provide CRT containers in your vending area and then transfer to the larger bins on festival grounds as needed. Any vendor dumping waste on the ground will be shut down immediately for the remainder of the festival.


  • Food and Beverage Vending Fee $1,250 and Craft and Retail Vending Fee $900
  • Included with your booth fee are:
  •  Two non-transferable weekend festival passes – A limited number of additional passes for vendor employees are available. If you need to purchase additional weekend passes for employees, please make note in your application or contact Vendor Coordinator, Rasta Stevie.
  • One vendor vehicle pass– This pass allows the vendor site-access to unload and load supplies all day Thursday, Friday and Saturday until 8:00 a.m. Once your vendor booth is set up, you must park your car in the vendor area until the festival is over on Sunday night after the last act. Vehicle re-entry is not permitted once the festival has begun.
  • On-site primitive vendor camping– Each vendor booth is allowed two camping spaces.
  • Children under the age of 12 are free when accompanied by an adult. Children must wear a weekend wristband, available at the box office. Children may enter the vendor area only through the front of your booth. Children are not granted access through other vendor entrances.
  • A refundable deposit of $300 is required with this application to cover any unexpected costs due to damages or lack of cleanliness or that accrue from unpaid sales taxes to The RIDE Festival. The deposit or balance thereof will be mailed to you after the booth space has been vacated, inspected, and sales taxes have been reported and paid to The RIDE Festival staff.  All vendors must submit a “Sales Tax Reconciliation Form” and sales taxes (CHECK ONLY, made out to The RIDE Festival) to the Vendor Coordinator prior to departure.


  • Vendors must provide a current Certificate of Liability Insurance naming Telluride Productions LLC as additional insured for the dates of the The RIDE Festival, July 6 through 10, 2017 for a minimum of two million dollars ($2,000,000) aggregate/one million ($1,000,000) per occurrence. Upon acceptance as a vendor, a copy of this certificate must be provided to Vendor Coordinator.
  • Lost or stolen merchandise or equipment is the responsibility of the vendor.
  • Vendors accept responsibility, liability, and costs for any damage to booth, employees, customers, The RIDE Festival, and Telluride Town Parks.


  • All merchandise, food and beverages sold by vendors at The RIDE Festival must include sales tax.
  • Food and beverage vendors are required to pay 10.4% sales tax on gross sales, broken out as 4.5% to the Town of Telluride, 2.0% Telluride Excise Tax, and 3.9% to the State of Colorado.
  • Craft and retail vendors are required to pay 8.4% sales tax on gross sales, broken out as 4.5% to the Town of Telluride and 3.9% to the State of Colorado.
  • All vendors must report gross sales to The RIDE Festival. Sales taxes are due by 5:00 p.m. on Monday, July 10, 2017 or prior to your departure. Please make checks payable to The RIDE Festival. Cash payments will not be accepted. If you have a local sales tax license, you may remit your taxes directly to the state.
  • It is the vendors responsibility to keep and preserve suitable records of all sales made by the vendor for possible inspection by the Town of Telluride Town Manager or finance office.